The ROI of Using AI Dubbing: A Comparison of Storyshell’s Services and Traditional Dubbing Agencies

This article discusses the benefits of AI dubbing services compared to traditional dubbing services for localizing content for international audiences. It explores the cost and quality aspects of both approaches, highlighting the significant cost savings and increased efficiency offered by AI dubbing services.

Ivan Bondokov
April 21, 2023

The process of dubbing, or adding a new soundtrack to a video, is a vital component in localizing content for international audiences. However, traditional dubbing services can be time-consuming and expensive. In recent years, advances in AI technology have paved the way for AI dubbing services, which offer a more efficient and cost-effective solution.

In this article, we will explore the ROI of using AI dubbing and compare it to a standard dubbing service. We will use the example of a one-hour video that needs to be translated into two languages – Spanish and Mandarin. We will compare the costs and benefits of using AI dubbing services and Storyshell’s services with hiring traditional dubbing services agencies.

First, let’s look at the cost of hiring a traditional dubbing services agency. According to the Global Voiceover and Dubbing Market Report, the average cost of dubbing services is around $150 per minute of video. For a one-hour video, this would cost around $9,000 per language, totalling $18,000 for both languages. This cost can vary depending on the complexity of the video and the availability of voice actors.

Now, let’s compare this to the cost of using AI dubbing services. AI dubbing services use deep learning algorithms to generate a synthetic voice that closely mimics human speech. This technology has significantly reduced the cost of dubbing services, making it accessible to a broader range of companies and content creators. AI dubbing services typically cost around $5 to $10 per minute of video, making the total cost for our one-hour video between $300 to $600 per language.

Now, let’s compare the quality of the two services. Traditional dubbing services use human voice actors to create a new soundtrack for the video. This can result in high-quality dubbing, with nuanced performances and a natural flow of dialogue. However, this process can be time-consuming and requires coordination between the production team and the dubbing agency.

On the other hand, AI dubbing services can generate a synthetic voice in a matter of hours, making it a much faster process. The quality of the synthetic voice can vary, but recent advances in AI technology have resulted in highly realistic and natural-sounding voices. In addition, AI dubbing services can offer a wider range of languages and accents, making it easier to reach international audiences.

Finally, let’s look at the overall ROI for using these services. Traditional dubbing services can offer high-quality dubbing, but the high cost and time-consuming process can be a barrier for smaller companies or content creators. AI dubbing services offer a more affordable and efficient solution, making it accessible to a wider range of companies. While the quality may not be as high as traditional dubbing, recent advances in AI technology have narrowed the gap significantly.

For our one-hour video, using AI dubbing services would cost between $600 to $1200 for both languages, compared to the $18,000 cost of using traditional dubbing services. These significant cost savings makes AI dubbing services a more attractive option for smaller companies or content creators with limited budgets.

In conclusion, the ROI for using AI dubbing services is clear. While traditional dubbing services can offer high-quality dubbing, the high cost and time-consuming process can be a barrier for smaller companies or content creators. AI dubbing services offer a more affordable and efficient solution, making it accessible to a wider range of companies. While the quality may not be as high as traditional dubbing, recent advances in AI technology have narrowed the gap significantly. For companies looking to reach international audiences, AI dubbing services are a cost-effective and efficient way to localize content.